Career ladder (Karriereleiter), melancholy (Schwermut) and alley cats (Bordsteinschwalbe): these metaphors are in the centre of our initiative against prejudices. According to the motto “Nachfragen hilft” (“asking questions helps”), our ad agency initiated, designed and realised a multi-channel campaign for the social organisations Kassandra e.V., RAMPE e.V. and Krisendienst Mittelfranken (Crisis Services Middle Franconia). The idea behind the childlike-naïve headlines is to encourage questions and abandon stereotypes. The campaign is promoted via large-scale posters, newspaper advertisements, radio and TV-spots as well as in cinema. To learn more, visit the microsite, which was created by our Team Digital.

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