Sometimes, beauty means suffering. So our models had to be brave when presenting warm down jackets for the Puma winter collection in “still-summer” temperatures. No problem for professionals, however, just as our Styling and Photography specialists. Instead of a wintery landscape, a huge white parachute served as both creative and stylish background. The characteristic fashion shots taken by Volkan Tural can be admired soon as banner ads in the Puma online shop. Have a look: