As of late, she is not only a pop icon and fashion idol but also Creative Director of her own PUMA-exclusive fashion collection: megastar Rihanna! Her FENTY design line is cheeky, loud, offbeat, and uniquely merges glamour and sportswear. In order to make this character perfectly unfold, PUMA left the staging as cropped images, on bust, and on model to our photography department. In front of a clean-white background, we let the playful statement pieces speak for themselves.
