Brand development from naming to launch campaign: our task assigned by the new online information portal for the food industry. It offers tips, news and information around professional food industry alongside contact data of all major distributors and producers.
The result of its naming is virtually delicious: from the word combination "yummy data" we developed the search-engine-friendly name "yumda – Food & Drink Business Info".
FROM A TO Z
Consequently, our advertising agency accomplished the complete corporate identity of the start-up company including logo design, brand colour palette and key visual. Furthermore, we designed the complete business equipment. However, the communication of the brand essence, which is the connection to food and the individual range of services, was central.
The concept for the key visual – hand-knitted food – is a clear signal concerning individuality and uniqueness. True to the motto: “Knit your own recipe for more business!” A catchy symbolism that can not only be produced cost-effectively but can also be featured via all media channels. Furthermore, it convinces with a high recognition value.
Concerning the conception and realization of all further advertising material, such as media information, flyers, stickers and postcards, the full range of the developed corporate identity was applied. Another task, yumda put in the experienced hands of the MBS advertising all-rounders.
The freshly developed design also found its way into the web e.g. in interactive online banners on the yumda homepage and on the sites of various cooperation partners.