BRAND STORY IN
More power for every day: that’s what the stylish fashion brand AlphaTauri by Red Bull stands for. Its sporty collections meet highest demands in terms of design and fit. Our E-Commerce Services emphasize these attributes in video and photo content for the online shop. Our concise, intuitively and dynamically cut video clips add a big city pulse to the styles.
The initial spark for our cooperation with AlphaTauri was the conception and production of the 2018 Spring/Summer Lookbook. With clean settings accentuated by soft colour fields, our advertising agency and photography department struck exactly the right note. On this basis, our E-Commerce Services department developed the overall pictorial language for the online shop, which is now the standard for further content production.
FOCUS ON FASHION
Following our benchmark concept in terms of posing and setting, now, the striking clothes are photographed in the MBS studios. Our content production includes model shots, stills, detail shots, shop-the-look views and videos.
All our images and videos convey the technical, high-quality character of the creations. By using a plain white background, we put a strong focus on the progressive styles.